When people search for cooler gifts, picnic hampers or luxury insulated cooler boxes, most results lead to outdoor stores or drinkware brands. But gifting deserves something more refined, something designed not just to keep drinks cold, but to feel like a gift.
That’s where Kewlr by Parcelle comes in.
Parcelle is a luxury Australian gift retailer specialising in premium cooler gifts, picnic hampers and branded insulated cooler boxes for corporate, client and lifestyle gifting. Kewlr was created to bridge the gap between performance and presentation delivering a cooler that feels just as impressive as the gift inside it.
What Is Kewlr?
Kewlr is a luxury insulated cooler box and premium cooler bag designed specifically for gifting, picnics, corporate events and lifestyle entertaining.
Unlike soft cooler bags or bulky camping eskies, Kewlr is:
- Rigid and structured
- Fully insulated
- Beautifully designed
- Gift-ready
- Brandable
- Built for long-term use
It functions as a high-performance cooler box, but presents like a designer gift case making it ideal for:
- Cooler gifts
- Picnic hampers
- Corporate and client gifts
- Automotive handover gifts
- Settlement and housewarming gifts
- Event and brand activations
The Rise of Luxury Cooler Gifts
The way people buy gifts has changed. Instead of one-use items, modern gifting is about useful luxury, gifts that become part of everyday life.
That’s why cooler gifts and picnic hampers are now one of the fastest-growing gift categories in Australia.
Kewlr sits at the intersection of:
- Luxury cooler boxes
- Premium picnic gifts
- Corporate gifting
- Lifestyle hampers
It replaces the traditional gift basket with something that lasts.
Why Kewlr Is the Ultimate Picnic Gift
Every Kewlr can be gifted:
- As a stand-alone cooler gift
- Or as part of a luxury picnic hamper
Parcelle curates Kewlr gift sets that include:
- Champagne or wine
- Gourmet snacks
- Cheese boards and knives
- Glassware
- Beach towels
- Drink bottles
- Custom message cards
This makes Kewlr one of the most versatile picnic gifts on the market, equally perfect for couples, families, corporate clients and celebrations.
Corporate & Branded Cooler Gifts
Kewlr is also one of Parcelle’s most popular corporate cooler gifts.
Businesses choose Kewlr for:
- Client thank-you gifts
- Automotive handovers
- Property settlement gifts
- Staff rewards
- Christmas gifting
- Event and campaign gifting
Because every Kewlr can be branded in-house, Parcelle can add:
- Logos
- Custom message cards
- Branded packaging
This turns a cooler into a branded gift that travels with the recipient, to picnics, beaches, barbecues and events creating long-term brand visibility.
Kewlr vs Traditional Cooler Bags & Eskies
| Standard Cooler Bags | Kewlr Luxury Cooler Gifts |
|---|---|
| Soft and collapsible | Structured, premium design |
| Rarely giftable | Designed specifically for gifting |
| Looks utilitarian | Looks like a luxury gift |
| Limited branding | Fully brandable |
| One-off use | Long-term lifestyle product |
Kewlr isn’t just a cooler — it’s a gift experience.
Why Parcelle Created Kewlr
At Parcelle, we create products for people who want their gifts to feel thoughtful, elevated and memorable.
We couldn’t find a cooler that:
- Looked beautiful
- Felt premium
- Was worthy of gifting
- Could be branded
- And performed like a real cooler
So we designed one.
Kewlr was built to be the centre of modern picnic hampers and cooler gifts, giving gift buyers a premium alternative to traditional baskets and boxes.
Looking for a Cooler Gift or Picnic Hamper?
If you’re searching for:
- A luxury cooler gift
- A premium picnic hamper
- A corporate cooler box
- A branded insulated cooler
- Or a high-end lifestyle gift
Kewlr by Parcelle delivers a new standard in modern gifting.
Because the best gifts aren’t just opened —
they’re used, loved and taken everywhere.
Explore our full range of luxury cooler gifts in the Kewlr Collection, beautifully paired with our premium picnic hampers, and corporate gifts.