When 7NEWS spotlighted Parcelle as one of Australia’s go-to destinations for luxury gift hampers, it confirmed what we’ve always believed: gifting is changing. No longer just a gesture, a hamper or gift box has become a way to tell a story, celebrate a milestone, and create lasting connections.
At Parcelle, we’re proud to be part of this shift — designing hampers, branded gifts, and bespoke experiences that reflect the new rules of gifting in 2025.
Gifting in Australia Is Evolving
According to gifting trend reports across Australia, people aren’t just searching for “gift baskets” anymore. Popular search terms in 2025 include:
- Luxury gift hampers Australia
- Personalised baby hampers
- Corporate branded gifts
- Settlement gift hampers
- Sustainable corporate hampers
It shows that Australians want more than off-the-shelf presents. They’re looking for thoughtful, personalised, and even sustainable options that align with both lifestyle and brand values.
What’s Driving the Trend?
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Personalisation Matters
Whether it’s a custom logo ribbon for corporate hampers or a heartfelt note in a new mum gift box, tailored touches are now expected. -
Sustainability in Focus
Australians are making eco-conscious choices, favouring packaging that feels premium but responsible. -
Corporate Gifting, Reimagined
Businesses no longer see hampers as a checkbox task. Instead, corporate gifting has become a strategic tool to build client loyalty, celebrate property settlements, and create standout dealership experiences. -
Luxury Everyday
From picnic baskets to cellar-door wine hampers, gifts are becoming an extension of lifestyle. A hamper should feel indulgent but practical — something to be enjoyed, used, and remembered.
How Parcelle Fits the Future of Gifting
At Parcelle, every collection is designed to meet these exact needs:
- Luxury gift hampers Australia-wide — thoughtfully curated and beautifully packaged. Try our Entertainer Hamper for stylish hosts.
- Personalised gifts — from branded merchandise to engraved keepsakes.
- Settlement hampers — like The Forever Home, helping real estate agents and developers deliver unforgettable moments.
- New mum and baby hampers — such as Benny & Me and Baby Girl Love, gentle, practical, and first-class in design.
- Corporate branded gifts — flexible, no minimum order, and bulk discounts available.
Our 7NEWS feature highlighted these strengths, proving that what Australians are searching for is exactly what Parcelle delivers: unexpected luxury, exceptional gifts, exquisitely presented.
Looking Ahead: Christmas 2025
Christmas is always the biggest gifting moment of the year — and this season will be no exception. Searches for Christmas hampers, sustainable corporate hampers, and luxury Christmas gifts are already trending.
👉 If you’d like to be first in line, contact us now about our Christmas Gift Emporium (collection launching soon). Expect new cooler box designs, modern hampers, and exclusive Parcelle-only pieces.
Shop the Hampers Australia Loves
Whether you’re gifting a client, welcoming a new homeowner, or celebrating a family milestone, Parcelle is here to help you gift beautifully.